什么是SEO最新算法？

我也很難排名網(wǎng)站以及最初對(duì)SEO的理解。值得慶幸的是，有一個(gè)網(wǎng)站教你幾乎所有關(guān)于SEO的東西。你會(huì)發(fā)現(xiàn)更多信息在這個(gè)網(wǎng)站。這不是一個(gè)自我推銷，他們給出的提示真的很有益，所以我想在這里推薦它們?，F(xiàn)在，我將詳細(xì)解釋你的問題。

如果您今天參加英語語言測試或數(shù)學(xué)測試，并且您被要求定義“算法”，您會(huì)提供什么定義？以下任何一項(xiàng)符合你對(duì)“算法”的看法嗎？

1. 完成任務(wù)的過程
2. 達(dá)到目的的手段。
3. 一個(gè)沒有解決方案的問題。
4. 解決問題的方法。
5. 一種定義方法的方法。

很多人通過搜索引擎推薦搜索引擎優(yōu)化博客參考“SEO算法”，“搜索引擎優(yōu)化算法”，“搜索引擎算法”等等。這些推薦的有趣之處在于我實(shí)際上沒有寫過關(guān)于SEO的文章算法。我去年寫了一篇SEO算法綜述文章（順便提一下，那篇文章中的一些建議已經(jīng)過時(shí)了）。但是我在那篇文章中稱之為“SEO算法”并不是真正的SEO算法。

搜索引擎算法很復(fù)雜。一個(gè)不簡單詳情單個(gè)博文中的搜索引擎算法。但是，人們可以回顧（或嘗試重述）搜索索引過程中的基本步驟。相當(dāng)數(shù)量的SEO已經(jīng)做到了這一點(diǎn)，有些甚至使用圖片。他們都沒有真正做好工作。我也不可能做好充足的工作。

搜索引擎在索引數(shù)十億頁面時(shí)沒有多少工作要做。他們只是從中獲取了一些信息。如果您曾設(shè)計(jì)過庫存管理系統(tǒng)，您將立即看到您對(duì)搜索引擎的優(yōu)勢。如果您從未設(shè)計(jì)過庫存管理系統(tǒng)，您可以通過一些解釋來比較。

假設(shè)你經(jīng)營一個(gè)汽車零件倉庫。平均而言，我會(huì)說他們必須存儲(chǔ)大約100,000個(gè)單獨(dú)識(shí)別的部件。每個(gè)部分都帶有一個(gè)或多個(gè)唯一的標(biāo)識(shí)字符串或標(biāo)簽。制造商提供他們自己的型號(hào)和序列號(hào)，托運(yùn)人和分銷商可以提供他們自己的跟蹤ID，零售商（您，有倉庫的人）通常會(huì)為內(nèi)部跟蹤分配他們自己的識(shí)別字符串。

這一段為您提供了有關(guān)任何用于汽車的特定制造物品的詳細(xì)信息，而不是任何搜索引擎對(duì)網(wǎng)頁的了解。如果搜索引擎可以知道每個(gè)網(wǎng)頁都標(biāo)有其他人提供的一個(gè)或多個(gè)唯一標(biāo)識(shí)符，這將使他們的生活變得更加容易。但實(shí)際上，任何與規(guī)范URL問題斗爭的人都知道搜索引擎很容易將一個(gè)頁面與許多頁面混淆。

為了索引和安排數(shù)十億個(gè)頁面，搜索引擎必須組成自己的唯一標(biāo)識(shí)符并管理這些標(biāo)識(shí)符，而無需對(duì)其他人的標(biāo)識(shí)符進(jìn)行健全性檢查。但是平均庫存管理系統(tǒng)比搜索引擎更具優(yōu)勢。

我們知道汽車零件倉庫需要存儲(chǔ)大約100,000種不同類型的零件，我們可以設(shè)計(jì)我們的設(shè)施，軟件和程序，大約有100,000種不同類型的零件。搜索引擎完全不知道最終要求索引的頁數(shù)。?如果您處理的是開放式庫存而不是庫存有限，我們的資源必須非常保守地分配。

An auto parts Warehouse can track customer purchasing habits over time and find out which parts are most likely to be in high demand. A search engine can track queries and clicks but because search engines see 20-25% new queries every month, they never really know which pages will be in high demand for how long. The typical auto parts warehouse doesn’t see 20-25% new parts requests every month.

Predictability influences how you manage and organize data. Unpredictability also influences how you manage and organize data.

So think of how you might organize an endless supply of new Web pages as you find them AND how you might respond to an endless stream of new requests for information that your constantly growing (or changing) inventory of Web pages may or may not satisfy.In today’s world of search the major search engines rely on two major factors more than anything else: content and links.

Contentis a fuzzy concept. Doescontentinclude the meta data that accompanies many Web pages? Doescontentinclude descriptive text that accompanies links (such as the descriptions we provide in directory listings)?

Linksmay seem more straight-forward thancontentbut the answers we provide ourselves with for the content questions may make links more complex. After all, if we don’t associate all the text around a link with the destination page, should it be associated with the link? Have you ever thought about a search engine simply looking at a link for itself rather than for the relationship it creates between two documents?

A search engine can collect a lot of information about a link and some search engines may indeed be doing that. They may use that information to determine whether the link should be trusted, whether it should be given extra weight, or whether it should be followed (crawled). A search engine can record how it handles what it finds on the destination page and associate that finding with the link (or, perhaps more likely, with the linking page).

Ultimately, the search engine is trying to solve兩個(gè)問題：第一，如何管理不可預(yù)測的數(shù)量，質(zhì)量和設(shè)計(jì)不斷增長的網(wǎng)頁庫存;第二，如何響應(yīng)之前可能或未曾見過的信息請(qǐng)求。

在數(shù)學(xué)中，一種算法可用于解決一個(gè)以上的問題，但問題必須屬于同一組（或類）的問題。他們必須具有相似的特征。例如，如果您獲得相對(duì)速度和方向，可以使用相同的算法來確定兩列火車的行駛速度，并了解如果您獲得類似信息，子彈向移動(dòng)物體移動(dòng)的速度有多快。但是你必須使用完全不同的算法來確定球體的體積。

管理數(shù)據(jù)和搜索數(shù)據(jù)需要不同的流程。因此，每個(gè)搜索引擎至少需要兩個(gè)算法。因此，當(dāng)你談到搜索引擎的算法時(shí)，你會(huì)想到一個(gè)包含許多較小算法的超級(jí)算法。如果您解決這個(gè)超級(jí)算法而不是單獨(dú)關(guān)注每個(gè)真實(shí)算法，那么作為搜索優(yōu)化器的任務(wù)會(huì)變得更加復(fù)雜。

這就把我們帶到了SEO算法。一個(gè)SEO算法是優(yōu)化搜索內(nèi)容的過程。優(yōu)化并不意味著獲得最佳排名。在我們關(guān)于SEO理論的SEO詞匯表中，你會(huì)找到這個(gè)定義搜索引擎優(yōu)化：“設(shè)計(jì)或修改網(wǎng)頁以在搜索引擎中排名很好的藝術(shù)。”

這是可能的最廣泛和最全面的定義。我偶爾會(huì)通過添加我們想要轉(zhuǎn)換流量來澄清定義，但有時(shí)您會(huì)優(yōu)化其他您希望通過搜索實(shí)現(xiàn)的內(nèi)容。垃圾郵件制造者和SEO都喜歡優(yōu)化他們的鏈接配置文件（雖然鏈接配置文件優(yōu)化的規(guī)則從未被明確表達(dá)，因此基本上沒有人知道他們正在優(yōu)化什么）。

In search engine optimization, you can rely on one algorithm to address the two types of search engine algorithms or you can rely on several algorithms. Most SEOs seem to prefer the several algorithm approach but let’s look at the one algorithm approach first.

Your optimization problem can be described this way: how do you get a page indexed so that it is used to respond to as many queries as possible?

Our goal is to achievemaximum optimization, such as ranking a single page for 100 seo questions (technically, I did not address 100 questions — I got tired somewhere in the 80s or 90s, I think).Maximum optimizationis an ideal state in which a page ranks well (not necessarilyfirst) for every query to which it is relevant. I don’t think that is humanly possible, at least not with the current level of SEO theory we have available.

Your algorithm needs to be simple but it can be self-referring. That is, it can invoke itself. We don’t usually speak in terms of “invoking an algorithm for SEO” but that is essentially what we do. Maximum optimization requires that a page be strongly relevant to as many queries as its indexable words are relevant to. To achieve maximum optimization, you have to repeat and emphasize every word in every possible combination in as many ways as possible.

您可以創(chuàng)建一個(gè)巨大的頁面，嘗試解決所有問題，或者您可以看看如何構(gòu)建文本，如何強(qiáng)調(diào)它，以及如何重復(fù)術(shù)語以確定確保每個(gè)單詞（或幾乎每個(gè)單詞）得到最佳使用的模式。因此，您可能會(huì)發(fā)現(xiàn)自己強(qiáng)調(diào)自己的重點(diǎn)，重復(fù)重復(fù)，并將您的單詞模式重新組織成更復(fù)雜的模式。

我們過去稱之為最后一部分電源關(guān)鍵字優(yōu)化，您可以構(gòu)建復(fù)雜的關(guān)鍵字表達(dá)式，可以將其分解為不太復(fù)雜的關(guān)鍵字表達(dá)式。這個(gè)方法是為了提出的關(guān)鍵字20世紀(jì)90年代后期的元標(biāo)記。我們可以將方法擴(kuò)展到頁面的可索引副本并調(diào)用它power content optimization. So, instead of using “keyword1 keyword2” you use “keyword3 keyword1 keyword2 keyword4” and optimize for several variations.

There is a little more to it but let me move on.

Most SEOs and eTailers are not interested inmaximum optimization. The algorithms one might employ for maximum optimization are more theoretical toys than anything else, as most people are looking for a return on investment. But many people are very interested in what we could callextended optimization, where you design your content to rank well for many queries (but nothing like “all relevant queries”).

For example, let’s say you have a jewelry Web site and you have a category page that lists 20 different types of jewelry (perhaps they are all rings with stones). Although you want those individual ring-with-stone pages to rank well for their most specific queries, would it not be great to have the category rank alongside them? Sure it would. That’sextended optimization. Of course, not every search engine prefers to show category pages if it can serve up the detail pages.

Your algorithm is defined in terms ofwhat you do on the page,what you do around the page, andwhat you do to the page. “On the page” is self-evident to anyone who is familiar with the basic concepts of SEO page design.What you do around the pageis a little less familiar because most people don’t think in terms of “managing sibling relationships” but rather they focus on “theming a Web site”. You don’t need (or want) to theme a Web site, but you do want to cross-promote your most valuable content for a specific query. Put your best foot forward.

What you do to a pageusually occurs as link building, but you can do other things to a page (such as embed it in a frame, embed it in an iframe, block it, replicate it across multiple ambiguous URLs, etc.). That is, most people focus on link building rather than on piggybacking content, although there are optimizers out there who have piggy-backed plenty of my content.

A well-designed Web site should address the types of search engine algorithms (indexing and query resolution) adequately in most cases. However, if you’re the kind of person who wants to walk around the mountain rather than quickly fly over it, you can do what most of your fellow SEOs have been doing for years.

您可以設(shè)計(jì)鏈接到獲取索引的算法和鏈接到獲取排序的算法。請(qǐng)記住，鏈接構(gòu)建是搜索優(yōu)化效率最低，效率最低的方法。這是搜索引擎優(yōu)化最耗時(shí)且資源最多的方法。因此，每個(gè)人都這樣做只是因?yàn)樗雌饋硐袷?i>正確的方法做事。畢竟，正確的方式必須比其他方式更難，對(duì)吧？

那么我們?nèi)绾瓮ㄟ^鏈接構(gòu)建來分離我們的搜索引擎優(yōu)化算法呢？因?yàn)榇嬖谟糜诳刂棋^文本的鏈接以及無法控制錨文本的鏈接。如果您無法控制錨文本，那么您可以使用鏈接（關(guān)于搜索引擎優(yōu)化 - 顯然還有其他有價(jià)值的用途）進(jìn)行爬網(wǎng)和編制索引。

有些人投入大量時(shí)間來構(gòu)建他們無法控制的錨文本的鏈接。這些類型的鏈接“看起來很自然”，“賦予信任”，“反映編輯意見”，以及（我最喜歡的）“SEO友好”。

有些人只是為了他們想要的錨文本抓住他們可以獲得的每個(gè)鏈接。這些類型的鏈接通?！翱雌饋硐窭?，很少授予PageRank（或信任），繞過編輯意見，（我最喜歡的）“是SEO友好”。

什么都是SEO友好一定很好，對(duì)嗎？

您可能會(huì)在尋求鏈接和創(chuàng)建鏈接之間劃分鏈接建立時(shí)間。然而，許多SEO現(xiàn)在正在追逐創(chuàng)造持久鏈接誘餌的夢(mèng)想（這種情況很少發(fā)生）。鏈接誘餌為您提供“自然”鏈接，其錨文本無法控制。鏈接誘餌會(huì)讓你爬行，可能會(huì)幫助你排列你從未想象過的表情，但它并沒有幫助你優(yōu)化兩種類型的搜索算法。

Good link bait should statistically attract more links with targeted anchor text than not. Great link bait creates a brand, but that’s another story.

If you divide your resources between creating link bait and building links, you’re not optimizing your content. Link bait can be optimized after the fact but most link bait that I have looked at is not optimized. It’s designed to attract links, not rank well in search results. A well optimized page should rank well in a non-competitive query. A high optimized page should not require many links to rank well even in competitive queries.

So if you’re not thinking in terms of “SEO algorithms” then you’re not looking at how you allocate your resources. You’re not looking at how you solve the problems of getting your content indexed and getting it to rank well.

Simply being indexed doesn’t guarantee a good ranking. Of course, simply ranking well doesn’t guarantee click-throughs and conversions but that leads to a problem that doesn’t have anything to do with the search engine algorithms.

In search engine optimization there is noright wayto optimize. Every query resolves the question of “which optimization methodology works best” only for itself. You cannot use one query to prove a point about optimization with another query. Your SEO algorithm therefore has to be immensely flexible but it also has to be replaceable.

That is, to do this right, you have to know more than one way to optimize. You have to be prepared to tackle your problems from different angles every time because sometimes the old tricks won’t do the job and sometimes the new tricks won’t do the job.

An algorithm is a method for solving problems. There is no universal algorithm in search engine optimization, although the SEO Method applies to all of them: experiment, evaluate, adjust.

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