您會(huì)建議使用哪些工具來創(chuàng)建SEO優(yōu)化內(nèi)容?
I was originally worried about ranking my sites and also it was too hard to understand about SEO. However I discovered an online site where I learnt more about Search engine optimization as well as it's methods.Visit this websiteto find out much more about SEO and online money making methods. Not really a self promotion, they helped me a lot so I want to give them a reference here. Anyway allow me to give a clear answer to your question.
As you may have noticed, Google displays the date of publication of a post in the search list.
If a reader sees that this post dates from several years ago, he will be less likely to click on it.
Therefore, updating old content has a lot of advantages, like increasing your CTR in search engines, reducing the bounce rate when your readers realize that it is obsolete, and increasing the time spent by them. users on the website.
Here are some techniques that will help you update your content:
1. Reconsider the Targeted Keywords
I would recommend that you take a look at Webmaster Tools to identify where your content is referenced for your targeted keywords, and if there is the possibility of possibly introducing some long tail tail phrases to increase the amount search phrases for which the content appears.
This does not mean simply adding a large number of keywords inside the content;
you can be much smarter than that.
Keywords of 1 or 2 words generate 18.5% of searches, while long-tail queues generate up to 75% of searches.
If you discover that your content is not well enough referenced because it aims for a very competitive keyword, then it might be time to rethink.
My suggestion would be to take the keywords for which your old blog post was targeted and then do a little keyword research.
If you're not sure how to proceed, read my ultimate keyword search guide.
Once you have identified some recurrent long tail words and phrases, try incorporating some of them into your meta-title.
This will increase the amount of search phrases for which your content will appear.
2. Review the Content and Title
A quick check of a blog post can help you identify some of the obsolete opportunities and information.
As you become more and more experienced in your industry, you may be aware of changes that have been made within the industry that you did not include the first time you published your content. .
Modify content to be more relevant now, so users can continue to get valuable, consistent information from your work.
Want to go even further?
Take a look at your titles, and see if there is the possibility to add some more catchy words.
這些單詞是動(dòng)作詞,導(dǎo)致用戶停止閱讀你的文章所做的一切。
影響您的Google推介的因素之一是點(diǎn)擊率(CTR)。
比如說你在第8位,但是在用一個(gè)吸引人的詞來更新你的標(biāo)題后,更高比例的用戶開始點(diǎn)擊你的內(nèi)容。
結(jié)果。
Google會(huì)通過更高的推介獎(jiǎng)勵(lì)您,這意味著您網(wǎng)站的訪問者會(huì)更多。
3.回收您的內(nèi)容
這是利用您已經(jīng)制作的內(nèi)容的好方法。
更新和優(yōu)化舊內(nèi)容后,您可以選擇從內(nèi)容中創(chuàng)建視頻,幻燈片或計(jì)算機(jī)圖形。
一旦你完成了這個(gè),我的建議就是你再次宣傳這個(gè)項(xiàng)目,因?yàn)槟愕膬?nèi)容獲得很酷的回報(bào)鏈接是很重要的。
這告訴Google您的內(nèi)容仍然與用戶相關(guān)且重要。
4.不要忘記圖像
當(dāng)您剛開始使用時(shí),您使用的圖像質(zhì)量可能遠(yuǎn)遠(yuǎn)低于當(dāng)前的分辨率標(biāo)準(zhǔn)。
因此,更新和宣傳您的內(nèi)容的另一種方法是創(chuàng)建新圖像。
你知道嗎 ?
包含更多圖片的博客帖子往往會(huì)在Google中獲得更高的排名。
返回創(chuàng)建新圖像,然后使用它們?cè)谏缃幻襟w網(wǎng)站上再次宣傳您的內(nèi)容,例如Pinterest或Instagram。
這些網(wǎng)站會(huì)產(chǎn)生大量流量,特別是對(duì)于博客。
請(qǐng)記住通過命名圖像來優(yōu)化圖像,并將alt標(biāo)記添加到圖像中。
5.添加鏈接
優(yōu)化舊內(nèi)容的另一種方法是分析此帖子的鏈接結(jié)構(gòu)。
如果您有一些外部鏈接,您可能會(huì)發(fā)現(xiàn)他們最初指向的內(nèi)容或網(wǎng)站已過時(shí),而且現(xiàn)在可以重定向到更多相關(guān)內(nèi)容。
如果您發(fā)現(xiàn)死鏈接,建議直接修復(fù)它們,因?yàn)楹苊黠@您不希望網(wǎng)站上出現(xiàn)任何死鏈接。
當(dāng)您在那里時(shí),請(qǐng)查看與您的網(wǎng)頁(yè)相關(guān)聯(lián)的人,并找出可能對(duì)您的網(wǎng)頁(yè)產(chǎn)生負(fù)面影響的潛在垃圾鏈接。
最后,要為您的舊帖子吸引流量以產(chǎn)生更多共享,您可以在新內(nèi)容中添加指向舊博客帖子的鏈接,反之亦然。
或者,您可能還希望利用您發(fā)送的所有自動(dòng)電子郵件,包括指向舊帖子的鏈接。
這樣,您就可以確保您的網(wǎng)站無縫集成這些更新并將類似頁(yè)面鏈接在一起,為訪問者提供更好的使用和體驗(yàn),并幫助Google查找所有內(nèi)容并對(duì)其進(jìn)行排名。
6.新的SEO - 用戶的意圖
SEO的世界在不斷發(fā)展。
在過去兩年谷歌最近的算法發(fā)生變化之后,過去兩年中優(yōu)化的內(nèi)容肯定不適合當(dāng)今世界。
現(xiàn)在一切都是針對(duì)用戶的意圖。
如果您的內(nèi)容不符合用戶的要求,您可能需要重新考慮您的工作。
例如,如果有人正在研究如何在家減肥,他不會(huì)尋找健身房訓(xùn)練計(jì)劃或課程。
請(qǐng)務(wù)必研究此內(nèi)容排名較高的目標(biāo)詞組和關(guān)鍵字,并確定其是否符合用戶的需求。
如果不是這種情況,請(qǐng)嘗試更新您的內(nèi)容,讓自己成為贏家。
享受更新帖子帶來的流量。
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